What 2018 Taught Me
2018 was a big learning year for me. I’ve always viewed each year as a chance to grow and learn more about myself, my business, my audience, and my clients. But 2018, was different. It was more learning about my business and myself and allowing me to brand and focus on what really called my attention. I manifested a lot in 2018, including growth (I was not ready to receive).
Unfortunately, in doing so, my business grew far faster than I was prepared for. I was given more clients and more work then I was prepared to handle. This taught me that my reputation was far more important than I realized. When you are own your business, you are the face of the business; it is your reputation when you don’t deliver on time or as promised. I always prided myself on under promising and over delivering. For the last few months this hasn’t been the case. I have over promised and under delivered because I wasn’t prepared.
I’ve been working on improving this as 2018 comes to an end. The biggest thing I’ve found is that I lacked the systems in place to streamline the process and determine what work would be entailed for each client and tracking the work properly. Automation was a missing component in my business. I was also missing a team to help scale my business.
Thankfully, I was able to learn these things early on in the process of overwhelm and let down for my clients. I love what I do. I love what my clients experience (when things work properly). I love the difference I make in my clients businesses. But most importantly, I love the satisfaction my clients receive (and this has been lacking due to the overwhelm). But as new processes are implemented, I am able to get back to the satisfaction my clients receive.
So I wanted to take this time to share with you some key things you can do in your business to prepare yourself for the growth you want in 2019 based on things I’ve learned.
Process Flow: Identify your current process flow and call out areas for improvement. When you identify your process flow, and how new leads, prospects and clients come into your funnel, you are able to identify areas that can be automated (more on this in the next section). Make sure you have solid processes in place, and the people to help manage the process. You cannot scale your business alone. You will require a team (it can be a team of 1 or a team of 5), that is up to you, your process and where you are taking your business.
Automation: Using platforms that allow for automation will be key to your business. In your process flow, you have identified areas that you can automate in your process flow. This allows you to have better control over what needs to be done manually and by your team or what can be done by systems and automations.
Communication: Regardless of the mistakes you make in your business (and you will make them), it is important that you also keep regular lines of communication open with your clients. Even when you are not able to deliver as promised, keeping communication open allows your clients to be understanding and still feel important (it is critical for your clients to feel valued and important).
Planning: Plan your growth strategy. If your business grows and you don’t have a growth strategy plan then you aren’t able to scale and prepare yourself to grow without struggles. Growing is a good thing, when you plan and strategize accordingly. Having the plan in place will help you to establish the process and automation for growing, it can help you to bring on the necessary team members to manage and scale the growth.
Coaching: No matter what business you are in, get a coach; even if you are a coach yourself. Having a coach will help you stay focused and on track. They will provide you support and resources to prevent outgrowing your business. A coach will help you to define your goals, track your progress, and achieve success while keeping you aligned with your business and the growth strategy.
Invest In Yourself: Investing in yourself and your own personal growth will assist you in taking your business to the next level while staying in alignment with who you are and what you do. Growth for yourself and your business comes at a price. It can be the right price (investing) or the wrong price (lack of preparing).
With 2018 coming to an end and a new year beginning; this is the perfect time to make sure you’ve taken all the steps to ensure a successful, growth filled year in 2019. Take time this month to review your year, and plan for the next year. Plan your growth, review your process, setup your automation, plan for coaching, determine how to invest in yourself and focus on improving your already existing strengths.
Wishing you a very prosperous 2019.